Rupinder Kaur is the award winning founder of AWMB, a British Asian woman who has experienced and excelled in both corporate and entrepreneurial environments. She is passionate about helping Asian women unlock their silent strength to empower them to reach their full potential. We help South Asian women shift from isolation and overwhelm to professional and personal joy by providing the framework, resources and support needed to build balance and structure, within a vibrant sisterhood. 

With eighteen years experience in the world of human resources, psychology, coaching and mentoring she is able to utilise all her knowledge and tools to ensure women are given the support they need to lead a life they are proud of and that reflects their values and dreams. She is a mother to Daya and Sahib and understands the challenges that working mothers face, and also how becoming a mother can change your identity as a woman, your life aspirations and trying to understand who you really are. Rupinder was invited and accepted into the Forbes Coaches Council in January 2020.